Our Story

The Story of Basic Intimates

Basic Intimates is a proud brand of Pretty Hearts Ltd, a wholly Kenyan-owned private company incorporated on March 8, 2005. Our journey began in February 2005 with our first store at Anna’s Arcade. We saw a growing demand for exclusive designs and high-quality products as Kenya’s fashion scene evolved.

Original Kenyan since 2005

6 stores Nairobi & Mombasa

Same-day delivery before 3PM

A front view of our Newest Two Rives Mall Store

Our Heritage: A Kenyan Original

From Anna’s Arcade to Hazina Trading Center and Capital Center, we expanded under the Basic Intimates® name. Today, we’re proud to serve customers across Kenya’s leading malls including Westgate, The Junction, and Two Rivers Mall.

Our Mission: World-Class Variety

We’re dedicated to delivering a world-class variety of specialized products—from bras and corsets to activewear and swimming costumes— so every client feels supported, valued, and confident when shopping with us.

Milestones

Feb 2005

First store opens at Anna’s Arcade, inspired by Kenya’s fast-evolving fashion scene.

2005+

Expansion to Hazina Trading Center and Capital Center under Basic Intimates®.

Today

A premier lingerie destination across Kenya’s leading malls including Westgate, The Junction, and Two Rivers.

Why We’re Trusted

Personalized Care

Our staff is trained in personalized customer care and merchandising—supporting a systematic, humble, and attentive shopping experience.

Quality Standards

We maintain rigorous standards: every item is checked for defects, ensuring only the finest, clean, display-ready products reach you.

Operational Integrity

We run a professional, systematic operation—from our Compulynx POS and clear coding to organized storage management—so we can keep the lead products our customers love, reliably available.